Customer Driven Quality: Ensure customer satisfaction by providing services and products that meet our customers’ needs and demands, while maintaining and sustaining overall business success and profitability. 

Valuing Employees: Provide employees with the best work environment that includes the access to information, resources, and opportunities necessary to meet the strategic goals of the organization, as well as their personal development and sense of value.

Partnership Development: Provide opportunities to develop both internal and external partnership that will enhance our overall capability, including innovation, speed, and flexibility. Internal partnerships involve cross-functional cooperation and decision-making, based on mutual respect. External partnerships include those with customers, suppliers, strategic partners, and sister companies.

Continuous Improvement and Learning: Promote and acknowledge activities that support an environment of continuous learning and improvement by adapting well to change. This leads to new goals and approaches for our products, services, and processes.

Results Oriented: Use performance measures that focus on key business results. These are guided by integrity, and balanced with the interests of all shareholders, customers, employees, suppliers and partners, the public, and the community as a whole.